Why automate email marketing?

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Back in 2018, it was already considered that email marketing would be one of the most automated means for companies to try to save time and effort when sending emails to both clients and other contacts.

First of all, I must explain that email compliance directors email list marketing automation actually involves the generalized sending of emails by a company to its current or potential customers, but no longer manually, but through programs or email triggers that are automatically sent according to the instructions given by the company.

With email automation, you can run personalized and contextualized inbound marketing campaigns, thus avoiding having to do them manually. That is, specific emails are sent to groups of contacts that match the user's exclusive criteria and are recorded by an email management tool.

This automation process is useful because it eliminates time-consuming tasks from the workplace, such as preparing email lists, sending generic or personalized messages every time someone interacts with the content on our website. This allows those in charge of the marketing and sales departments to spend their work time on much more profitable tasks.

Building an email marketing campaign is not a simple task and must go hand in hand with the company's other strategies, such as content marketing or mindful marketing.