Human-to-human marketing, or H2H, is marketing done from person to person. This strategy requires special attention to the customer.
Much more than meeting your needs and expectations, the focus is to ensure that the relationship is established with a face, a tone of voice that brings identity to the company and inspires trust in the potential customer.
The foundations for identifying and implementing this strategy include creating emotional bonds and personalized service. Instead of treating each customer as a mere number, this marketing strategy aims to make not only the brand's communication with the public more human, but also the brand itself.
One point worth clarifying is that human-to-human marketing is similar in some ways to inbound marketing . This is because the idea is to educate the lead, the potential customer, within a purchasing journey, and then offer a product or service.
The initial focus is to help the customer – whether through tips or possible solutions – to solve a problem and then present the product itself. This makes the relationship a little more human, since the company is initially concerned with helping and then saying “if you need product X, we are here”.
Of course, human-to-human marketing aims to help your buyer argentina whatsapp data persona and create more genuine contact. It's not just about delivering relevant content, but also about offering diverse contact channels and professionals who offer personalized service.
It's about the customer finding in your brand, in your business, more than just a commercial relationship, but a partnership in which they feel safe seeking help when they need it.
How important is this strategy?
How important is this strategy?
As we have already pointed out in the introduction to this content, before any negotiation, there is a human being talking to another human being. Humanizing all points of contact with the potential customer is essential for there to be greater engagement of this audience with your brand.
And more than that, it is through this strategy that your company can awaken and work on empathy, so that the customer sees your business as the solution they are looking for.
Another point that reinforces the relevance of human-to-human marketing is the volume of information available on the internet. With so many options on the market, with so much content at your fingertips, you need to stand out.