Discover what an immersive experience is and how brands can take advantage of it

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The widespread dispute for audience attention requires a new stance from companies and brands. More than offering a quality solution, product or service, it is necessary to do work that delights our audience.

The task begins with the creation of content experiences and must then what is gcash extend to actions that provide an immersive experience .

As the name suggests, these are tactics that allow consumers to have a new perspective on something they may already know. For example, a juice company may offer its products for tasting, but there is nothing innovative about this.

Why not take tasting to the next level? How about creating a series of combinations with aromas that match the drink?

This is just one example of what an immersive experience can be. To help you understand everything behind this concept, we have prepared this comprehensive article on the subject. Keep reading and discover how to delight and retain your audience !

What is an immersion experience?
Before we delve into the options and strategies that can be explored from this concept, it is important to understand it. The immersive experience is any action by a brand that aims to create an original and fantastic environment for its audience .

The goal is for the participant to feel like another character in the context created for him and to use his senses to explore it.

At a time when user experience is an increasingly important topic, it is essential to create ways to communicate with our audiences that leave an impact.

Instead of the quality of your company's portfolio, you need to attract , captivate and gain an audience. The good news is that there are many ways to explore immersive experiences in your plan or strategy.

Thanks to digital transformation , today it is much easier to improve the experience we offer our consumers.

Below we will show you some options:

Virtual Reality (VR)
By using specific glasses, the user begins to see a simulated 3D reality. The sound and image are virtual and can take the participant's experience to unimaginable places.

Why not take a virtual tour of your company's factory, for example? The possibilities are endless with this technology at hand.

Augmented Reality (AR)
Another very interesting option to create a different visual experience within a real environment. Can you imagine being able to paint the walls of your room with the most varied colors without using a drop of paint?

With this augmented reality technology , a smartphone camera can simulate the colors on each wall, making the customer experience even better.

Projection
What if you could use the facade of a building in the central region of a city to showcase a unique action for consumers? Despite not being a new technology, projections are widely used as complements to create immersive experiences.

When audio is also explored, the experience can be more engaging and special for users.


How does an immersive experience work?
The key is to place the user in a place that is not ordinary, to take them out of their comfort zone by offering them something unusual. Using technology we can create something unique to impact our audience.

The immersive experience will give the participant a different view of your brand. More than a product or service, your company is an experience provider. And when these experiences are well designed and executed, they can create lasting bonds with your audience .

How to use an immersive experience in marketing?
After all, how can immersive experience be applied to marketing? Known as experiential marketing , it can also be very useful in strengthening your brand presence.

Events
Immersive experiences are also widely used in in-person events. The idea is to win over users by offering them something they can't find with your competition.

Instead of just offering a product tasting, why not show how it got into the hands of the consumer? Telling a bit of your story with virtual reality can be a great way to do it.

Benefits Presentation
Have you ever thought about showing the benefits of your solutions in a different way? Augmented reality can be an example of this.

Using a smartphone camera, the user can visualize a floor plan of an empty apartment combining the decorative furniture sold by a store, allowing them to simulate arrangements and the distribution of spaces.

Extra: learn from those who have already had immersive experiences
In practice, what immersive experiences have different companies around the world carried out?

Below we will discuss some examples that have left a mark and can serve as inspiration!

Samsung and Six Flags
The Six Flags amusement park chain is one of the most popular in the United States. Known for its roller coasters, the company decided to innovate in the experience it offered its visitors: mixing reality with the virtual .

In partnership with Samsung, passengers on one ride added 3D glasses for a very different ride.


Source: Samsung
As they made the traditional roller coaster ride, the virtual reality glasses added fun elements to the path, such as dragons, spaceships and meteorites.

In this way, in addition to worrying about the classic ups and downs of the roller coaster, the participants also had to avoid the elements that appeared on their screens.

NBA
Looking for a way to reduce the impact of the lack of fans in its stadiums, the NBA created an immersive experience to attract fans to the games.

Instead of just watching the game from home, those interested could register on the US professional basketball league's website to appear in real time on the official courts.


Using a Microsoft Teams feature, fans were able to “be” courtside during matches, creating an experience unlike any other. Even the traditional “waves” to distract opponents were synchronized by the virtual crowd.

This is an example of how you don't need many tools to create a different experience.

Old Irish
Beer is an important asset for the Irish. It is an element that is part of the country's culture and some features are very characteristic, such as a traditional pub.

The idea of ​​the Old Irish brewery was to show its product to its potential audience in the Czech Republic in a different way. Using virtual reality, the brand brought a traditional Irish pub to the participants' glasses.

100% Real Virtual Reality - Case Study
The big star, however, was the reality , because when they took off the glasses, the pub was really there, with a scene organised around the person and the same actors who were in virtual reality. Simply brilliant!

Anitta
Anitta, besides being an excellent artist, is a brand and decided to explore the benefits of the immersive experience to present her new clip.

On the streets of São Paulo and Rio de Janeiro, previously unseen scenes from the recording of his song Tócame, featuring reggaeton legend De la Ghetto, were displayed on the facades of some buildings.

In a simple way, the singer knew how to innovate and create a new environment for her audience to get to know her latest production.