What are the best practices for creating interactive content at each stage?

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It is not enough to adopt interactive content simply because it recognizes its benefits. It is necessary to go deep into this strategy, to ensure that all members involved in each phase of production work within the same parameters . In other words, it is necessary to relate interactivity to your organizational culture.

Considering that production processes are generally divided into four stages (planning, copy, design and review), we can say that each one must be specifically designed for the development of interactive pieces. Therefore, each activity must be analyzed based on that.

Here, you might be asking yourself: if my static production is already satisfactory, isn't it enough to include the elements of interactivity to make it suitable? Not exactly. Each stage must be built with the best practices to create interactive content that makes the production of legendary pieces viable. And how to do it? That's what we'll address in the next point.


It is essential to understand the stages of the production uae consumer mobile number list process as parts of a whole. What is done in the planning stage determines the level of quality that can be achieved in the copywriting phase. The work of the copywriter, at the same time, directly influences the way in which the designer will put his ideas into practice.

To produce interactive content that goes far beyond the basics and stands out on the Internet, all of these points need to be properly aligned. Exactly what you do will depend on the reality and needs of your company.

Below, we will show you some essential recommendations to optimize all related tasks . Don't miss them!

Planning
Planning is the cornerstone of any strategy. When done correctly, it serves as a guiding light for all team members, who clearly visualize what is expected of them and what best practices for creating interactive content they should use to deliver the necessary quality. Therefore, at this stage, the more details there are, the better.

Since we are specifically talking about the production of interactive pieces, it is important that the person responsible for this phase makes it clear to the editor that the material is intended to promote interactivity. In this way, the professional will be able to design the text in such a way that it encourages a natural and fluid interactive experience.