Dependence on digital strategy

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Digital acceleration of those who saw it as something long-term and who now have to take advantage of it.
There is a third scenario: turn off the tap and wait for everything to pass. Mistake. You will lose in the short, medium and long term , as the competition will remain active and you will lose ground, your potential clients, your audience and technical professionals will lose sight of you. It will take you more than twice as long to recover and you will have left a lot behind.

The goal is to bring our habits as users to the hr directors email list industrial world and to marketing for engineers : digitalizing certain experiences and becoming familiar with the online environment . Where to start?

Don't panic, it's an opportunity. Don't cancel the budgets for planned actions. Your audience is still there, it's just that the way you communicate with them has changed. The approach will be different if you were already present in the online environment or not. You should approach it as an opportunity, marketing is an investment that you should analyze in order to redirect and draw up new strategies that have a return.


Before you do, think: strategy is your best ally. Taking advantage of the opportunities that technology offers us is not about creating an e-commerce in less than a week or investing in Google Ads. Beyond your corporate website, you need a marketing plan and an analytical vision. A strategy before you build new channels or tools. Stop, think and refocus your business on the new scenario. Who am I? Who am I targeting? With what objective? Your purpose is now essential to come out better armed than ever.