Wechat Marketing Best Practices

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If you are a business in China, you cannot do without at least a little Wechat Marketing. With 1.26 billion monthly active users in 2023, Wechat is the most important app in China. More than just an lithuania phone number list messaging app, Wechat is a super app and Wechat marketing is a must in any serious brand’s strategy in China.

In this article, we’ll walk you through WeChat marketing best practices, and teach you how to advertise on WeChat, so you can take your brands’ account to the next level and increase awareness in China.

Contents [ hide ]

1 WeChat Marketing Step 1: Register a WeChat Official Account
2 2 types of WeChat official accounts for Wechat marketing
2.1 What is the best content for WeChat official account?
2.2 Story-telling on WeChat with official account posts
2.3 Membership and VIP coupons are effective Wechat marketing tools to create engagement
2.4 WeChat official account for brand communication purposes
2.5 WeChat Official Account QR Codes to promote your brand offline and online
2.6 Promote your official account with WeChat group marketing
3 WeChat H5 Catalog: Cost-effective solution for content distribution
4 WeChat CRM and Menu for Official Account
5 WeChat Mini Programs
5.1 Here are some tips for your mini-program:
6 WeChat Channels
7 Advertising on WeChat
7.1 WeChat Campaigns
7.2 WeChat KOL Promotions
7.2.1 There are two types of campaigns:
8 Examples of Great Wechat Marketing Campaigns
8.1 Perfect Diary Group Management
8.2 Pandora: innovative mini-program campaign on WeChat
9 Need help with your Wechat marketing strategy in China?
10 Our Wechat services include:
WeChat Marketing Step 1: Register a WeChat Official Account
There is no marketing on WeChat without a business account, so the first step you need to take is to register a public account on the app. We highly recommend that you use a WeChat official account. Why?

Attract potential customers;
Increase branding;
Send push notifications to contacts who follow the page;
Build customer loyalty;
Redirect the user to the company's website/e-commerce page.
Greater visibility means greater credibility. High-quality creative content is the key to attracting audiences. Through an official account, you not only have greater contact with customers, but it is also possible to create real advertising campaigns. That is why there are many foreign brands that use Wechat as a main portal for their advertising.