Sina Weibo Social Network Guide

[bitheerani319]

Many of you are used to social media like Instagram, Facebook, Twitter, etc. But in China, everything is different, and you will need to master the most popular Chinese social media if you want to build your brand in China. While WeChat is the most popular, there is also another app that is especially popular in China: Weibo. Considered new zealand phone number list the Twitter of China, in this article we will describe some of its key features, and give you some tips and recommendations for using it in your business.

Contents [ hide ]

1 What is Weibo?
1.1 How does Weibo work?
1.2 Weibo: A resounding success
1.3 Weibo: One of the most popular apps in China
1.4 Weibo users
1.5 Why is Weibo important for businesses?
2 Create your Weibo account
2.1 The importance of having a verified account
2.2 Apply for a verified account on Weibo
3 How does Weibo benefit your business?
3.1 The best way to promote your business on Weibo
3.2 Weibo: A powerful tool for your digital reputation
4 Weibo Advertising
4.1 Types of ads on Weibo
4.1.1 Weibo Fan Tunnels
4.1.2 Weibo Ads
4.2 KOLs: A good way to gain visibility on Weibo
5 Contact us to get started on Weibo
5.1 Case Study – Weibo Balance Sheet
5.2 Case Study – Smiley on Weibo
What is Weibo?

Launched in 2009 by Chinese technology company Sina Corporation (新浪), Weibo (微博) is one of the largest social media platforms in China. As its name suggests (“microblog”), Weibo offers microblogging services and is often compared to Twitter. However, over the years it has evolved into a microblogging hybrid with Instagram, Pinterest, Reddit, and YouTube.

How does Weibo work?
Weibo is actually similar to Twitter and other social networks in terms of functionality.


Weibo's main features
These are the main features of Weibo, which are actually similar to those of Twitter or Facebook. However, there is one thing that is not available on Twitter: Weibo's Hongbao (a kind of digital wallet).

Weibo Wallet

Weibo Wallet
With this wallet, you can make payments within Weibo for any product that someone shares or links within the app. You can also pay for loans, insurance, buy movie tickets, or even book an appointment with a doctor online. All you need to do is link your credit card or Alipay account to your Weibo account.

Weibo: A Resounding Success
As of 2021, Weibo holds 56.8% of the Chinese microblogging market in terms of active users, and 86.6% in terms of browsing time over Chinese competitors such as Tencent and Baidu. It has over 511 monthly active users and millions of posts per day, making it the largest Chinese-language mobile portal.


Types of content – ​​Chanel Weibo page
Weibo allows users to upload videos, audio, music, photos, GIFs, and attached URLs (Uniform Resource Locator). Users can also follow other people and celebrities, send and receive messages, and use keywords to search.