In the first quarter of this year, the number of shares with discount vouchers has increased by 154% compared to the same period last year. The number of discount vouchers in circulation has also increased by 368%.
The distribution of discount coupons around Easter grew by 198% in 2009 compared to the previous year (Source: Valassis).
According to ComScore (USA), coupons have been the second most visited category on the Internet after employment. This study states that discount coupon websites are the third chinese overseas australia data category of websites with the greatest increase in visits in the United States. This data will be transferred to Spain where businesses around this idea are beginning to operate.
Big brands rely on discount coupons.
The online discount coupon market in Spain is growing. This is evidenced by the fact that major brands are confident in the results of this promotion system. According to Valassis, analysing the days leading up to Easter, it can be deduced that the main consumer product brands are launching promotions on food items in order to increase their sales. The data on these products applies to all types of products or services, since the current market situation means that brands are looking for the most profitable way to promote their services or products.
Rodrigo Giménez-Rico, CEO of oportunista.com, says that “in times like the present, it is essential to offer simple and effective options.” To facilitate the promotional efforts of companies and to help users find out about these offers, discount coupon websites have begun to be created in Spain.
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These websites serve as a meeting platform between companies and consumers for offers and promotions. With these websites, companies expand their audience and retain existing customers, reducing promotional costs and increasing results.