Creating Telemarketing Strategies for High-Value Leads

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Take a look at this email which e-commerce site, Fab, sent to their customers with the strange subject line ‘[TEST] PM Tracking Test’ and an even stranger image.email marketing mistakes - random cat email mistake from FABSource: FabConfused? Their subscribers were too. Somehow, an image of a cute cat was unintentionally inserted for the hero image, which had nothing to do with the newsletter. Wrong email listSending an email to the wrong audience can cause confusion at best, and anger at worst. Take this example from Shutterfly who prepared a beautiful email newsletter for new parents, congratulating them on the birth of their child.

However, they sent it to the wrong list!email bolivia phone number library marketing mistakes - wrong recipient email exampleSource: ShutterflyMany of the recipients were not parents or did not recently have a child. While the email was well-produced, sending it to the wrong client list created some embarrassment for the brand. Poorly-timed emailsSometimes, people forget to check the news before hitting ‘send’. The controversy around this Airbnb email marketing campaign could have been avoided if they had checked their newsfeed that day to stay on top of current events. Unfortunately, Airbnb released this email at the same time as Hurricane Harvey hit Texas and Louisiana in email marketing mistakes - bad timing email from airbnbSource: AirbnbThe hurricane submerged hundreds of thousands of homes and caused a lot of devastation.

People were quick to call out the poor timing and insensitive nature of Airbnb’s email, which told customers to ‘stay above the water’ and ‘live the life aquatic with these floating homes.’ Unintentionally offensive messagingPoorly thought-out wording can and will derail your email campaign. Even large companies are not immune to sending an offensive message by mistake. Look at this Adidas congratulatory email for runners who had just finished the Boston Marathon in email marketing mistakes - adidas subject line mistake exampleSource: AdidasIf it was any other marathon, no one would have batted an eyelid.