In fact, this criterion has gained importance in the latest version of Google's quality guidelines.
Of course, if you have a YMYL site, your content has to reach the maximum level of EAT .
The first quality concerns the creator of the site's main content.
The second and third apply to both the content creator and the content itself and the website.
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Assessing the level of expertise or competence of content creators requires evaluators to take into account the subject matter of the site. Depending on this, it is determined whether it is necessary to have knowledge and experience that can be formally accredited. A humor website is not the same as a recipe site or a legal advice site.
For Google, having Authority means being recognized in your sector as a leader, as a source of valuable information.
Trustworthiness means integrity or reliability : that is, you are reliable, upright, and your site and content provide careful, honest, and truthful information.
3.- High quality content in satisfactory quantity
The quality of the content largely defines the EAT of the page and that is wh philippine area code y it is so important.
Quality content requires, in Google's words, at least one of the following resources: time, effort, experience and talent.
Depending on the purpose of the page, some criteria or others will apply, always keeping in mind the YMYL concept.
For example, if it is a shopping page, the evaluator will check its functionality and ease of use.
When it comes to a news or information page, the content must be accurate and complete.
Its length will depend on the topic it deals with and should be sufficient to cover all aspects.
In short, it's about thinking about the user and "doing things right."
4.- Web information about the site and its controller
A quality page will always provide clear information about who is responsible for the content of the site.
This makes users feel comfortable and able to offer their trust.
How much information should be provided?
It depends on the purpose of the page.
The YMYL concept comes into play again because a YMYL site requires more information than a non-YMYL site.
It is very easy to understand.