The next stage is planning and preparing the content. The subsequent blocks of the developed puzzle should connect with each other sensibly and form a comprehensible whole. The messages must be visually attractive, engaging, and consistent in tone. It is worth providing the recipient with some added value in each message, whether in the form of a discount code, e-book, links to additional materials, or valuable knowledge and tips. Then there is nothing left to do but plan the sending. It is difficult to indicate the ideal intervals between messages. In each case, they may be slightly different, if only due to different industries, target groups and the content of individual messages.
Organizing a campaign does not end with setting a schedule. It is also worth analyzing the results achieved on an ongoing basis, conducting A/B tests and verifying their results, and then making the necessary changes. Regular content updates are also key. At first glance, the whole process may seem complicated, but in reality, drip marketing works in small, medium and large companies. We hope that the above tips will be helpful in effectively using drip marketing in your organization!
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Consolidate your responsive mailing to the most important elements
As a general rule, a responsive email should be clear and easy to read. This means short paragraphs and avoiding unnecessary filler. It is best to structure the content from most important to least important. We have already indicated that the first segment is the most important, but there may be more of them, and in such a situation, the rig