How much does it cost to send a large database by mail?

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Having a large database, if it is of quality, should not imply a bad investment decision in email marketing.

On the other hand, you should avoid falling into tools that are initially free or have low rates, but that compromise your brand image with poor service.

For example, in the case of Mailrelay, the price of mass mailing increases according to the number of subscribers and also the number of shipments, but it does so gradually and at fairly generous intervals.

In addition, its free version offers excellent support and features that allow you to operate at the beginning:

· Mailing Budget: How to save on costs?
Taking into account the factors to choose a tool that fits your mailing budget and, at the same time, guarantees good results, you can apply a series of practices to save on email marketing costs.

Below, I propose a series of ideas with which you can get more out of your budget and investment:

► Optimize mass mailing costs with a quality list
Make sure you get qualified leads for your list. That is, subscribers who vietnam whatsapp number database are really interested in what you offer, whether it be products or services.

To do this, it is essential to capture them through the exchange of data for valuable resources. Create a form on your website and offer those who complete it a resource that answers the big questions they have.

On the other hand, avoid buying databases. This has many drawbacks, but the biggest of all is that you will be sending to people who do not know you and have no interest in doing so (you will be wasting effort and budget).

► Improve the ROI of your investment in mailing thanks to the subject
The subject of an email is the cover letter for what comes next. If it is not attractive, the user will not feel motivated to open it and read the content.

As a result, this will affect the profits you can make from mass mailing costs.

Imagine you send an email announcing a new product or promotion. If the opening rate is low, so will the conversions you generate from it.

Therefore, the subject is one of the key pieces to achieve the objectives proposed with this tool and answer the question how much does a mailing cost.

► Send shipments on the day and time that you have the best metrics
Analyze the results obtained from previous emails, and modify the day and time you send your emails (if necessary). Experience provides information that can be used to improve, and this is an example:

● If it is your first time sending emails , schedule them for different days of the week, study the behavior of the users in your database and make decisions.

● If the highest response time is on Wednesdays at noon, implement sending at this date and time in your strategy.

Every database is different, and although there are generally days when the opening rate is higher, my advice is to test it with your users. This way, you will be able to take action based on real data.

► Clean your databases to make the cost of mailing more profitable
It is normal that, over time, a percentage of the people who subscribed to your list lose interest in what you offer; because they no longer have that need, they have passed that stage, they found an alternative...

So, to avoid paying a mailing fee for sending mass mailings to a database that ignores it, you should periodically implement a cleanup campaign to eliminate inactive users.

*For example, if someone has not opened your emails for more than 6 months, they could be a candidate to leave the list.

You can choose the criteria based on your business and your actions. Because if you last sent it 3 months ago, the previous condition may not be valid.

► Include a CTA and increase the conversion rate
Remember to add a call to action in all your emails. Otherwise, the user will simply read your emails and do nothing else. If you add a CTA, they are likely to click and that email will generate some kind of conversion.

And I'm not just talking about sales. Conversion can be reading a post on your blog, following you on social media, sharing some content, attending a free webinar...

Whatever it is, with this practice you multiply the profitability you can obtain from your mass mailing campaigns.

► Avoid overwhelming your list
It is best to work with a planned calendar in which you have scheduled the dates of your emails. This way you will know when and how many emails you have sent to your list in the last month.

● If you do this too often, you are likely to overwhelm your users, and a percentage of them will stop opening your emails. This will increase the costs of mass mailing per shipment.

● If, on the other hand, you only send emails sporadically and coinciding with a launch or promotional campaign, you may be considered spam and your opening rate will be affected.

*A trick: always add valuable content and set a moderate frequency.

► Choose a mailing rate that suits your needs
When you are going to hire email marketing software, carefully review its plans and rates. You will see that there are price differences in terms of the features they offer.

Ideally, you should do an analysis of what your business needs right now and choose the one that fits your requirements and allows you to upgrade without this meaning too big an investment jump.

*For example, regarding the number of subscribers, perhaps at first a free plan will be enough for you, but then when you have 100,000 subscribers you will be interested in having the most profitable mailing rate possible.