Compliance with legal regulations in email marketing is mandatory for every business.
To ensure that email marketing activities comply with the law, businesses need to clearly understand and properly implement anti-spam regulations such as Decree 90/2008/ND-CP in Vietnam or CAN-SPAM Act of the United States (in the case of sending business emails to customers in the US).
Choose the right time to send emails
Timing plays an equally important role in determining the effectiveness of email marketing. Choosing the right time to send emails will significantly increase the email open rate and interaction from recipients.
For business-to-business (B2B) emails, the usa business fax list best time is Tuesday through Thursday, between 9:30 a.m. and 3 p.m. For consumer-to-consumer (B2C) emails, the best time is on the weekend, between 5 p.m. and 8 p.m.
Monitor and evaluate effectiveness
To ensure the effectiveness of email marketing campaigns, regular monitoring and evaluation are essential, helping businesses grasp the situation and make timely adjustments.
When you use professional email marketing software, it will help businesses track and evaluate campaign effectiveness through important indicators such as email open rates, click rates, and unsubscribe rates. From there, businesses can adjust their strategies to match their goals.
With the detailed instructions above, we hope that businesses will be able to build an effective email marketing strategy, not only helping to increase customer response rates but also enhancing brand reputation in the market.
Learn and comply with legal regulations
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