5 myths associated with outsourcing prospecting

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In increasingly competitive markets, B2B organizations selling complex products or solutions with long sales cycles need to implement effective methods to find companies with the potential to become customers.

One of them is prospecting: through this process we discard unqualified leads and identify real business opportunities.

5 myths about outsourcing a prospecting service
Consider this number: More than 40% of salespeople say prospecting is the most challenging part of the sales process, followed by closing (36%) and qualifying (22%).

For this reason, to implement B2B customer prospecting it is rcs data belarus to outsource it. By doing so we save costs and, as a result of specialized work, we obtain better results.

However, there are some myths about this that are worth debunking.

Myth 1: It doesn't deliver reliable results for B2B sales
Nothing could be further from the truth. The prospecting company assumes the quality standards that we demand and the professionals in charge of prospecting apply highly effective outbound methodologies to identify and contact potential clients, with a high probability of making a purchase or meeting with sales representatives.

In addition, the database they provide us with is guaranteed.

Myth 2: They may prospect incorrectly
In fact, when we do not outsource prospecting and leave it in the hands of marketing or sales personnel (usually without experience in this task), we run a greater risk of making mistakes.

This does not happen when outsourcing the process, since it is developed by experts who, before starting their work, have carried out a consultation with the company and clearly defined the buyer persona that the services or products we sell are aimed at.

In addition, they work with technology as a basis for researching prospects and leads, as well as for developing the playbook. The margin for error is minimal. The B2B sales force receives a list of real potential clients, duly segmented and with effective communication strategies.

Myth 3: Loss of autonomy in prospecting decisions
As a company that outsources the service, we continue to be owners of the prospecting and of all important decisions.

In fact, throughout the entire process we maintain fluid communication with the company that is carrying out the task, we receive reports of results and we maintain general control, of course, with expert advice that can lead us to modify some guidelines.

Myth 4: Loss of brand image
It is often thought that outsourcing B2B customer prospecting compromises the brand image. Nothing could be further from the truth. The professionals in charge of prospecting act under the name of our company, within the framework of a previously agreed service level and highlighting our value proposition and differentiating elements.