Outbound sales for B2B: How to be more efficient in sales?

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In order to improve the commercial performance of our business through increased sales, outbound sales represents a valuable aid to achieve this goal. In this article we will learn what this model consists of and its importance within the B2B industry.

Outbound sales: What is it?
The outbound sales model consists of directly and proactively contacting potential clients (either through calls, emails or face-to-face meetings) to let them know about our solutions and convince them to purchase our products and services, without the need for these prospects to know us or have shown any prior interest in our brand.

Thus, this method represents a more “aggressive” customer prospecting when seeking to close sales for our company, differentiating itself, for example, from models such as inbound sales, which aims, first of all, to rcs data china that the prospect knows and becomes naturally interested in our solutions in order to subsequently offer a more personalized treatment in the purchasing experience.

In particular, the use of actions linked to outbound sales continues to deliver good results in the market. For example, companies that do not make cold calls (contacting potential clients without prior notice) have 42% less growth than those that do.

How does outbound sales benefit B2B companies?
Just like B2C companies, B2B businesses need to improve their sales indicators. Thus, an outbound strategy represents a valuable alternative for this type of organization to optimize their customer prospecting to increase their sales in the market.

Below are the main benefits of using an outbound sales strategy in our organization:

1. Immediate sales opportunities
Calling and emailing prospects is a way to generate B2B sales more quickly. In fact, it is estimated that 82% of buyers accept meetings with sellers who approach them proactively, so through this type of tactic we can establish a continuous presence in the market.

2. Focus on quality prospects
By investing time, money and human capital in contacting potential clients through more direct B2B prospecting , we seek to optimize the use of these resources and the efforts made through an approach focused on communicating with prospects who may actually represent a business opportunity for our company. In other words, the objective is to contact only potential clients who meet the defined qualification parameters.