What is a qualified prospect?

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Fully understanding what a qualified prospect is is currently one of the fundamental challenges in the B2B industry, since understanding this concept can optimize the time of all teams, avoid loss of resources and thus contribute to better performance of each of the team members.

To get started on this definition, though, it's helpful to first consider what we're talking about when we refer to prospecting, and how the idea of ​​qualification ties into all of this.

What is customer prospecting?
Customer prospecting is understood as the set of strategies necessary to ensure that people who fit an ideal profile are aware of our brand and, subsequently, of our services.

In this way, the prospect is simply the person who has made a rcs data iran with our company (i.e. has left their email or phone number on a landing page, has subscribed to our digital newsletter, has made a reservation, has signed up for free use of our service - for example, software - for a limited time, etc.).

Customer prospecting has different stages, which are usually referred to as the sales funnel. The first stages of the funnel are when the most traffic is generated and the most prospects enter, while at the end of the funnel only a few will make a sale.

Likewise, different types of prospecting can be distinguished, with assertive prospecting being one of the methods with the best results today.

What are qualified leads in the B2B industry?
Knowing how to convert prospects into customers is one of the most common concerns for all types of companies. This is where the concept of the qualified prospect comes into play.

A qualified prospect is understood to be a potential client who meets the greatest number of requirements and conditions to close a sale.
In other words, qualified prospects are the people who are most likely among all prospects to become customers of our company.

Today, achieving better strategies for prospecting qualified clients requires implementing certain digital tools and proven methodologies, so that the analysis is powered by data, thus contributing to achieving data-driven decisions .

Data intelligence: key to prospecting the most qualified
Having a portfolio of prospects in a database is one of the many keys to prospecting. However, a database is not optimally used if you try to close a deal with all the contacts, which translates into a loss of time and valuable resources. Therefore, within the strategies for prospecting the most important clients, data intelligence is crucial.

Through data intelligence, the principles of business intelligence and machine learning can be used to achieve more meetings when prospecting. In fact, in the B2B sector, effective meetings are the cornerstone, as they are the last stage of the sales funnel.

Using data science, we can automatically analyze correlations between our service, the target company, and even the profile of the decision-makers (buyer persona) using smarter metrics.

Based on a number of factors (such as the company's annual turnover, the decision-maker's income, the potential client's sector, etc.), data intelligence makes it possible to predict with high accuracy which type of prospect within a data pool qualifies the most.

At We-Prospect we are committed to helping B2B businesses find their qualified prospects, leveraging our solution not only with an effective and proven methodology, but also through data intelligence.