I have one very simple litmus test for sales team meetings

[rifat28dddd]

An inappropriate venue for hard accountability
Lazy sales managers who don’t do 1:1 meetings cheat by doing cheap accountability in team meetings. I’m sorry but that’s just wrong. Reviewing results is one thing (and I’m a fan of that), but embarrassing and demeaning salespeople in a group setting is another.

Salespeople show up with lousy attitudes
They are “present” but not really present. And too often, meetings devolve into negativity and venting sessions.

Meeting for the sake of meeting
No one stays engaged in a meeting with no clear objective and no good outcome.

Boring
Same old same old. Zero excitement.

I could go on, but there’s no reason to. We’re all on the same page spain telegram data here. The bottom line is that in all of the cases described above and the many more running through your mind, salespeople are leaving sales team meetings with less energy and no better equipped to sell than when they arrived for the meeting, and that’s pathetic – and stupid.

Sales Team Meetings Should Align and Inspire

Do your people leave the meeting more aligned, more energized to sell, and better equipped to do their jobs?

If the answer is no, then it’s time to make significant adjustments. In fact, I’d go as far as saying that until you get that figured out, I would suggest you stop meeting.

If you’re serious about upgrading your meetings, ask your best salespeople what they would like to see covered in team meetings, and inquire about what they have seen work well elsewhere.

Another key is for the manager to offload as much of the burden for the meeting as possible! I’m convinced the reason so many sales meetings are bad is that the manager owns too much of the meeting prep, content, and facilitation.

Nowhere is it written that the manager must be solely responsible for everything surrounding the meeting. That’s ridiculous.