This report lets you see the impact of strategic marketing initiatives and long-term projects , such as SEO improvements, PR, and content marketing campaigns. The monthly report helps you understand how these projects impact your key metrics.
Questions a good monthly report can answer:
Which channels performed best (and worst) this month? What needs to be changed? - You have the website traffic overview .
Have ROI and ROAS improved or decreased? What needs to be done to usefulness of self employed database improve results? - Do you have information on the completion of your objectives (purchases, leads, downloads, etc.).
Did we achieve our goals? If not, what were the reasons why we didn't? - Do you have a brief overview of your key channels or campaigns ?
How to get this data: A Google Analytics dashboard with the right timing for everything related to traffic and conversions. Internal social media analytics to track social engagement and followers. Any other tools for specific channels and projects (mention trackers, email analytics, etc.)
Tip: If you operate in a niche with high seasonality, comparing to the same month last year may be more relevant than comparing month-over-month statistics.
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Monthly Competitor Analysis Report
This is a separate (and often overlooked) type of report. The beauty of competitive analysis is that it can answer many important questions about your results:
Are you wondering why your paid campaign CPC has increased in recent months? Try checking your competitors' paid traffic dynamics.
Have you lost positions for multiple keywords? See if your rival has taken your positions with some aggressive SEO moves.
Wondering if it makes sense to advertise on Facebook or Quora? See if other brands in your niche are doing it and how much traffic they get.
The metrics to track with the competitor analysis report are:
Website traffic and visitor engagement – how it has changed over a period of time and if anything is unusual.
Organic Search Performance - To understand if your competitors' SEO tactics are worth paying attention to.
Link building performance compared to other competitors.
Advertising Strategy: Paid Search and Display Ads (with some creative ideas to borrow).
Content marketing and PR performance.
Social media performance.
How to get this data: Competitive analysis tools like Traffic Analytics automate the data collection process, but they also offer unique insights (like traffic and engagement metrics) that you can’t find by manually examining SERPs and social accounts.