What is Inbound Marketing?
Inbound Marketing is a marketing strategy aimed at undertaking such promotional activities that enable potential buyers to independently reach the seller who is the author of the advertising message.
Inbound marketing is mainly implemented through linkedin data appropriate activities in the Internet community. Inbound marketing combines all comprehensive activities related to content marketing ( content marketing ), website optimization ( SEO ), activates SEM activities and also includes building brand awareness through Internet public relations ( e-PR ). Thus, it is definitely different from the so-called outbound marketing (outbound marketing), which is a more traditional form of promotional activities, including telemarketing, direct sales, direct mail, BTL or ATL advertising.
The importance and implementation of inbound marketing in promotional activities
inbound marketing - effectsInbound marketing is currently gaining in importance. This is primarily due to the fact that the Internet has become the main source of available information, and at the same time advertising messages. This is partly because today it is Internet users - at the same time potential customers of specific products and services - who prefer to search for available options for their purchase and supplier databases on their own. They want to browse the websites of manufacturers and sellers, they use social media and content services to familiarize themselves with the company and the conditions under which they can purchase specific goods in advance.