Artificial intelligence cannot replace a human specialist

[sumaiyakhatun27]

An even more difficult factor influencing the market was the full-scale war. But, as we noted at the beginning, it did not throw Ukrainian middle-level copywriters off track. These specialists managed to get through the moment of rupture with Russian “colleagues”, clients and employers with dignity.

But another factor of turbulence was not long in coming – the emergence of AI. And immediately the media was filled with headlines that ChatGPT and its relatives would be able to completely replace copywriters . Months of experiments asia rcs data began, the result of which can be summed up in one thing: a new line appeared in the requirements for a copywriter from customers: “the ability to use AI in work”. And that’s all. Artificial intelligence cannot replace a human specialist. But it can strengthen it, simplify it and significantly speed up the performance of certain tasks. At the same time, the degree of involvement of AI in the work depends on the business niche in which the copywriter works and on the type of commercial text that he prepares.



Artificial intelligence cannot replace a human specialist

From the customer/employer's point of view: it's really worth asking a copywriter whether he knows how to use AI. From the specialist's point of view: AI shouldn't be feared, but it should be mastered, because it's not even a competitive advantage right now, but a must-have requirement of the time.