Black Friday: how to prepare in advance and get the desired income

[sumaiyakhatun27]

Year after year, I see the same mistake made by many companies: you wait for Black Friday to close sales and attract new customers. You spend a large budget on targeting, SMS, and other marketing channels.

But as a result, your messages with unique offers simply drown in the so-called “red ocean” among hundreds of similar messages with the same “unique offers.”

The budget is lost, but the expected profit is not. Are you familiar with this situation?

The most common mistake is to forget about Black Friday, or rather, to forget to prepare for it in advance and instead do everything at the last minute. This does not work. Although Black Friday is just one day a year, in order for cambodia rcs data it to "play into your hands", you need to think through a whole strategy in advance.

So step #1 is to simply create a calendar with a list of important dates that you can't miss: Halloween, Thanksgiving Day, Cyber ​​Monday, Black Friday, Christmas, New Year's Day, etc. Read about the next important steps below.

Avoid the top 4 mistakes
NOT giving value to the customer
A simple example: “Buy a refrigerator and get a cloth as a gift (to wipe it) . ” Do you think this is valuable? Remember that Black Friday is not when we sell off unnecessary or unpopular products that have been sitting in the warehouse. We always offer the customer value.