How to choose a commercial location for a vehicle store

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The commercial location for a vehicle dealership is one of the main factors responsible for the success of the business. The property must have several characteristics, such as spacious and well-lit spaces, in addition to being located in neighborhoods with high foot traffic.

But be careful! This doesn't mean that a busy location guarantees customers. You need to first assess whether the profile of the local residents is aligned with the vehicles for sale. For example, there's no point in opening a used car store in a neighborhood full of luxury apartments and super sports car dealerships.

How to choose a commercial location for a vehicle store
If you can bring together all of these characteristics mentioned, a huge step has already been taken.

In an interview with the Exame portal, franchise consultant Marcus rcs data belarus explains that most consumers look for and purchase products in establishments that are close to their homes.

“Most customers come from a maximum distance of three kilometers from your business. Before setting up, look for this concentration,” he explains in the report.

Check out other recommendations below to help you choose the right location for your vehicle store.

Don't be impulsive
You’ve found an amazing property, but it’s been closed for months and has a lot of turnover in the area. That’s probably not a good sign, right? Even if it was love at first sight, consider all the pros and cons before closing any deal.

If possible, talk to former store owners and also to nearby establishments to understand the flow and profile of consumers.

In a report on the subject, Folha de São Paulo brought up a curious case. “I’ve seen entrepreneurs who chose a location without knowing that there was a street market on the street. They practically lose four days a month,” said Filomena Garcia, partner at Grupo Cherto, a consultancy for franchises and business expansion. So, don’t visit the property just once!

Never adapt your business to the property
This is one of the biggest mistakes new entrepreneurs make. Before you even start looking for a property, you need to plan your business : who will be your target audience? What type of vehicle will you sell? Do you intend to have a large inventory on site or will you focus more on the internet?