Conduct SEO and keyword research

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• Social media like LinkedIn groups, Twitter advanced search

• Tools for creating content in your niche or business like BuzzSumo, etc.

• Additional blogs (your competitors' blogs).

Watch out for your competitors
It’s crucial to keep an eye on other thinkers in your business. Your competitors provide insight into what your target audience wants (or doesn’t want) from blog material. They tell you something about what they do and what you’ll need to do to stand out. From the insights you gain from their blogs, you can offer your readers valuable content that’s unique to your business and aligned with your goals.


Make a list of 5 to 10 of your closest blogging canada mobile database competitors’ content and conduct an audit. Figure out the type of information they share, their unique approaches, and how they categorize the keywords they hope to use in their blog. Then look for gaps in the content that you can exploit. Use tools like QuickSprout and Open Site Explorer by Mo to research your competition.

Monitoring your competition will help you find out current trends in the industry. For example, if your competitors havea chat plugin for your blogs, your users probably need it. By picking out the positives in their strategies and adapting them to suit you, you will ensure that you are not reinventing the wheel.

When a client searches for specific information on Google (or any other search engine), you don't want them to find it in your competitor's article instead of yours. To make sure you're in the best position, spend time researching the keywords and phrases your target audience is typing into search engines. Then, organically incorporate them into your blogs.