Key performance indicators in SEO: what to track and analyze

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To understand the effectiveness and success of your SEO efforts, you need to identify key KPIs. Without constant monitoring and analysis of search engine performance indicators, it is impossible to assess the progress of your work. SEO KPIs, which are determined by the customer and the service provider, allow you to streamline the workflow, track data, and regulate relationships between the parties.

Artem Kolomiyets , Head of SEO at the Internet marketing agency Webpromo, lecturer and middle east rcs data curator of the WebPromoExperts Academy, spoke about the main and additional performance metrics that every online business should monitor.

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KPI in SEO

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What are KPIs in SEO?
KPIs ( key performance indicators ) help measure the degree to which goals are being achieved, in particular, to assess the effectiveness of efforts invested in SEO. Unlike other marketing channels, search engine optimization takes time. KPI metrics allow you to analyze how effective a strategy is, determine which elements of it are working and which are not, and assess progress over the interim period.

In addition, KPIs in SEO guarantee data transparency, which regulates the relationship between the client and the agency.