But also by outreach such as offline advertising or brand awareness advertising?

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How to calculate the cost of customer acquisition if they are attracted not only by digital channels.

It depends on what kind of customers you are counting: those who came to you through advertising or those who came themselves. There is a very simple way.

For example: investments in marketing are 1% of our turnover, we have retail, but we want to attract an additional 10% of the market share. We estimate that this is 100,000 new customers. And then your task as a marketing director is to manage this one percent of the budget in the most effective ways and make a split, that is, a set, of offline and digital tools. And after that you can simply calculate and see if your plans match.

Brand awareness is measured by research. The trick is in the dynamics. You have to “track” it – myanmar rcs data measure brand awareness regularly. If it grows, you can say that these outreach channels of mine have provided a plus of so many percent of brand awareness.

In any case, the top of the funnel is getting into the set from which the customer chooses when they have a trigger. This is your big task. And it is through brand awareness that you can confirm that the brand is popular, that a certain number of people know it, and set yourself a target.

How to find a balance when creating an MVP, do it quickly and with enough quality so as not to spoil the first impression of the brand?