One of the company departments that works most with customer data is precisely the 360 marketing area . The GDPR was defined as “ the biggest legal change in 20 years ” for the advertising industry and many marketing managers (66%) believed that it would make it more difficult to build more direct relationships with consumers.
After some time and having seen its effects, it has not really been that bad. Permission marketing has become established and some companies have had more problems than others in adapting, but now they are operating normally. It has also had the positive effect of “cleaning” the market of companies that were handling data poorly and were not up to date in technological marketing .
The biggest change included in the GDPR is the principle of uae phone number data proactive responsibility ( accountability ). It refers to the fact that the person responsible for data processing must ensure, by applying the necessary organizational techniques such as Chrome Cookies , that the processing of personal data complies with the law. In short: it is not enough to just do things right, you have to demonstrate and prove it at all times.
To help you apply the accountability principle in your organization and strictly comply with the precepts of the standard, we have prepared a gallery with 7 key points of the GDPR to take into account in order not to commit any infringement. Remember that compliance with the GDPR is essential if you do not want to be surprised by a GDPR audit and end up with several sanctions: