PP: As a guest consultant at the forum, WAM has had more than 10 One2One meetings in which we have been able to listen to the challenges of different large companies and participate in the conversation, giving our vision as a global strategic marketing consultant to strengthen the brand in Latin America.
WAM at Latin CMO Summit
NB: What were the main themes of the Latin CMO Summit 2019 and which one would you particularly highlight?
PP: One of the main topics has been the important role that Marketing Directors have in changing the course of the companies they work for. Within this, we have talked about how they should manage their Marketing afghanistan phone number data and Communication actions to enter into the conversation with consumers in a natural way. And also about how to provide value to the user through social awareness campaigns, with the application of new technologies, etc.
Ultimately, the goal of all brands today is to find the middle ground between what matters to the brand and what matters to the audience. Well-made Branded Content , for example, is sparking consumer interest. Thus, the generation of quality content is one of the issues that most concerns leaders.
Of course, we cannot forget the technological part . In their conversations, concerns about data analysis arise. People wonder what to do with so much data, how to make decisions quickly… Thus, many companies are beginning to include marketing automation tools in their daily work . This is why, given our technological expertise, many companies have become interested in learning about our vision in this field.
One of the tips offered by Marcela Vargas, CMO Central Latam Region of Microsoft, to successfully address this process is to work on digital transformation in a global way and connect all the points. In other words, it is not enough to just apply new marketing actions and use tools for this; it is also important to take into account other internal aspects within the company. For her, these are the main ones.