9 web analytics tools that can replace Google Analytics

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Google Analytics is a great assistant for marketers! However, there are many alternative tools that are not inferior to GA in the number of functions, and for certain indicators allow you to get even more detailed data. We offer 9 of the best Google Analytics alternatives that will effectively complement the authoritative Google service, and possibly replace it.

In our selection you will find both free open source or freemium tools and paid platforms russia rcs data with the ability to connect a trial version without a subscription.

A quick guide to Google Analytics (GA): GA is the most common tool for measuring and analyzing website traffic. According to The Social Shepherd, Google Analytics is used by over 28 million websites worldwide (55% of all existing web resources). The figure is expected to only grow. The platform allows you to understand who is finding your content and where (age, gender, audience location; information about external sources), provides clear figures on website traffic and user behavior on it. Google Analytics contains answers to many important marketing questions regarding leads, conversions, visitors' barriers to making a purchase, and content effectiveness in various reporting segments. The data obtained with GA helps you improve your website, implement new features, and make strategically important decisions for business development. The service is free and easily integrates with most websites; there is a paid version of Google Analytics 360 .

1. Woopla
The Woopra platform was created in 2012 to meet business needs for an analytical service that would cover the entire user journey on the site in real time.

The analytics are based on four main criteria: customer journey stages, trends, retention, and user segmentation (by behavior, date of first or last order, registration, etc.). This algorithm allows you to determine the customer journey through multiple touchpoints to increase engagement and retention. Woopra doesn’t just show metrics, it helps you understand how these numbers relate to each other.