As a woman, it is easier for me to understand the needs of women, but there is also the sensitivity of Daniele Kapel, and through her foundation, from 2006 until today, which has donated more than 9 million euros to 269 associations involved in solidarity projects supporting women and the environment. The motto of the Raja Danièle Marcovici Foundation is “Agir pour les femmes dans le monde”.
In the company, we usually value women with small but significant moments of recognition. I like to mention the “Arco in the Company”, an initiative of Manager Italia, an association in which I participate. This project gives female employees the possibility of taking advantage of various benefits, but above all, it gives them real help: they receive up to 80% of their salary instead of 30% when they are on maternity leave.
It's great to work with women in a team, and at Rajapack, we are the majority and we support each other.
W. How is Rajapack Italia approaching digital transformation?
LZ.: Our e-commerce is not just for online sales, but it is also a georgia phone number data more efficient way of organizing the company. We have digitalized all our corporate processes, making them more fluid and dynamic.
In recent years, we have reduced the printing costs of paid catalogues and increased our web spending on SEO and SEM, with a subsequent 10% in our new customer acquisition costs. The fact that we print fewer catalogues is not negative for us, it is an essential reduction both on an environmental and financial level.
However, other sales channels will not disappear or be cannibalized.
The call center is an addition to our e-commerce. One of our most appreciated benefits is that the order does not stop with the online confirmation. The customer has an optimal customer service, ready to act and solve any problem that may arise. In addition, for large companies with this need, we offer the possibility of having a person assigned to them who can offer the best personalized solutions to meet their needs.
In this sense, our multi-channel approach is our strength, an additional guarantee for customers that will not be lost with the arrival and evolution of digital. The physical presence, perceived behind the virtual one, reaffirms and builds online customer loyalty.