Statistics show that only 53% of valuable gifts are purchased in the last two weeks of December. There are also buyers who go shopping for gifts at the last minute, when there is nowhere to put it off. And this segment of consumers should be taken into account in holiday marketing.
Help these customers: they are faced with a difficult task – buying all the necessary gifts at once, and in a short time. Send your subscribers a guide with ideas on what to give: it can be very useful for them. Don’t be shy about offering to buy unusual goods: in a festive context, this will work great.
You can motivate those who stock up on gifts just before the holiday by means of special promotions. A practical example of holiday marketing from jewelry retailer Chann Luu: on the eve of Black Friday, it sent out a mailing promising to give away a chain to the first 50 customers.
Holiday Email Marketing Guidelines
Use unusual holidays as an excuse ghana email list for email marketing campaigns.
Email newsletters can be sent out not only before national holidays. The occasion may not be so hackneyed: take a little-known holiday or an event related to the calendar cycle (full moon, solar eclipse, first day of spring, summer equinox) and send out a stimulating mailing to clients.
Reward those who recommend your products to their friends.
A referral program can also be used in holiday marketing and timed to coincide with a specific event! Everyone wants a discount, especially if it doesn’t require much effort. Promise a gift coupon to those subscribers who refer new customers. This is what marketers at Honey, a discount search engine, did: their subscribers receive a premium subscription at a reduced price for every order made through their referral link.
Keep up the good work after the holiday!
Statistics show an interesting pattern: the buying frenzy does not stop immediately after the holiday – some continue to actively buy! Keep this in mind. You can extend the validity of discounts and promotions, and customers will only be happy about it.