Step two: marketing analysis

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The initial idea needs to be compared with the realities of the market to understand how viable it is. To do this, the following is carried out:

research of the current situation and trends in the market;
analysis of competitors, studying their positioning, strengths and weaknesses;
defining target audience segments and creating a buyer portrait. The target audience portrait should include detailed characteristics of a “real” person.
Marketing analysis requires a thorough approach, because as a result you will receive saudi arabia rcs data comprehensive information about the niche, its development trends, market prospects. You will be able to determine your main differences from competitors, the needs and characteristics of consumer behavior, and create the most appropriate offer.

Target audience

Step three: building a brand
Based on the information collected, the foundation of the future brand image is formed. It consists of 3 main "bricks":

Positioning is what sets your brand apart from others and shapes its perception among your target audience. For example, Mercedes is prestige, Auchan is affordability, and McDonald's is fast and tasty.
A mission is the idea that a company exists for. For example, IKEA wants to “change everyone’s everyday life for the better,” and Microsoft wants to “empower people to achieve more.”
Values ​​are the standards that a company adheres to in its operations. In other words, they are the “character” and principles of the brand.
Accordingly, at this stage you form certain emotions and associations that your brand will evoke. First of all, consider the interests, needs and pains of the target audience, and remember: buyers need healthy teeth, not a toothbrush; warmth and comfort, not a blanket; new experiences, not a trip abroad .