Optimize your content

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When creating content, consider both the ease of viewing on small screens and user behavior.

When optimizing a mobile site, follow a number of basic guidelines:

adjust tables for viewing on gadgets (use horizontal scrolling element or special scripts, plugins);

linearity of content (place the most graphic design email list important things on the first screen, the rest in descending order);

provide the ability to send the text by e-mail (for those who do not have time to read the material that interests them to the end);

create short titles for quick reading;

Place navigation elements in the article (read, down, up buttons, as well as anchors and content);

break the text into small but meaningful paragraphs (the area of ​​the smartphone screen is much smaller than that of a computer). If you fail to captivate the visitor at the very beginning of the article, he will quickly lose interest. Do not use empty words and reasoning in the text.

Open access to content.

Sometimes web designers partially hide content instead of adapting it completely. The reason is the complexity of the template. However, this approach is not correct. Agree that it is unfair to offer mobile users a shortened version. Simplifying and optimizing a mobile site does not mean cutting it down.

Be in trend.

Keep up with the latest trends in web design and make timely changes to your site, otherwise you will be left behind your competitors.

Current trends today:

mobile-first approach (first of all, the resource is made for gadgets and only then for computers);

flat design (no volume, shadows or half-shadows);

modular design (content is combined into blocks, which are arranged in one or more feeds, based on the screen size).

Check the resource for mobile compatibility.

We recommend that you periodically analyze your Internet project to see if it meets search engine requirements. For example, Google does this very easily. You just need to enter the page address, wait for the processing results, and promptly correct any errors that you find.

To check the mobile suitability of a resource in Yandex, you should add it to "Yandex.Webmaster" and enter the URL in the "Tools" / "Mobile Page Checker" section. If there are any errors, do not forget to correct them.

Website optimization for gadgets is necessary both for ranking and for increasing traffic and improving visitor behavior. By facilitating user interaction with an Internet resource, you increase conversion and competitiveness.