22. Place unique content at the top of the page

[sumaiyakhatun27]

21. Either improve or delete
When asked whether it's better to improve low-quality content rather than remove it, Mueller said that improving it would be more beneficial. However, if you don't plan on improving the content, it's better to remove it.

I think if you think it's good content and you want to publish it on your site, under your name, then I would leave it. Old content doesn't mean bad content.
But if you look at it and say, "Oh, I feel embarrassed now, I don't want that on the web, it's so bad," then I would say either improve it or delete it.


A web page should have at least some unique content at the top of the page. There will always be some duplicate content on different pages, but at least try to place a minimum amount of unique content at the top of the page.

It's important for us to have some unique content in the top area. So if you have a banner switzerland rcs data at the top and a generic image of the author of the article there, that's perfectly fine. But some of the content on the first screen should be unique to that page.

23. Spelling and grammar play a priority role
Google considers poor spelling and grammar as a quality issue because they can directly impact the user experience.

Regarding spelling and grammar errors, I think it's something of a gray area: on the one hand, we need to be able to recognize what the page is about. And if we can't recognize it because of the large number of errors on the page in the text, the task becomes more difficult.
On the other hand, we are trying to find really high-quality content on the Internet, and sometimes a page can seem less high-quality because there are many grammatical and technical errors in the text.
I would even say that spelling and grammar have a higher priority for most websites than faulty HTML .