Owners of Russian online stores will have difficulties with this issue. Currently, the Pinterest advertising account cannot be used in Russia. It is only available in the USA, Canada, Japan, and European countries. Maybe in the future the situation will change, but for now it is like this.
At the same time, it is technically possible to bypass the restrictions. There is only one way out: the business must be registered in one of the countries where targeted advertising is possible. You will need to enter information about the company in the business account. In addition, to pay for advertising campaigns, you will need to use the currency of one of these countries, such as euros, pounds, dollars or other currencies. This is not yet possible in rubles.
Targeted Advertising on Pinterest
Targeted advertising has fairly lithuania email list detailed settings, which include the following information:
gender, age, interests;
key queries;
language and region;
third party information;
Advanced targeting based on search queries using Taste Graph technology.
Before launching advertising campaigns, you need to understand who your target audience is. This could be website visitors, regular customers, or an audience that interacts with your pins on Pinterest. Once the list is formed, it needs to be sent for moderation. First of all, the advertising campaign must recruit at least 100 people with active Pinterest accounts. If there are fewer of them in the list sent for moderation, the system will offer to supplement it.
Pinterest is a well-established business service that allows you to promote websites of almost any kind. Businessmen abroad have been using the service for a long time. Online stores have the highest conversion rates, but bloggers are also actively striving for good positions.
Website promotion via Pinterest is possible provided that the visuals are excellent. The more beautiful your pictures and the more attractive your video, the higher the probability of users coming to the website from Pinterest or searching by images in Google and Yandex.
If you start collaborating with a good photographer and a competent specialist who will help you implement relevant keywords, you will attract long-term traffic to your site for free.
* Facebook is an organization whose activities are recognized as extremist on the territory of the Russian Federation.
** Instagram is an organization whose activities are recognized as extremist in the Russian Federation.