Comparing keyword profiles across multiple competitors is a great way to see gaps and opportunities in your market.
To compare a competitor’s keyword strategy directly to your own, go to the Keyword Gap tool and enter your competitor’s domain name next to yours. You can compare up to 5 domains side by side . Selecting the what makes overseas chinese in australia data valuable asset type of keywords (organic, paid, or PLA) to compare between websites will show you gaps in your market that you can fill with a tailored advertising strategy.
Comparison of competitor keywords
Keyword Gaps - SEMrush Gap Analysis
Compare paid keywords between you and your competitors and use the Venn diagram to choose “Unique to first domain” to find keywords that your competition is advertising on that you are not.
What keywords does your competitor rank for in paid search and you don't?
Keyword gap, Venn diagram
Compare a competitor's organic keywords to their paid keywords to see if they pay to advertise on some of the keywords they rank for.
Organic vs Paid Keywords Comparison
Keyword Gap, Organic vs Paid
Apply filters to find keywords with low CPC, high volume, low competitive density.
Select all the keywords you want to add to your strategy and export them.