Features of launching contextual advertising for medical services

[sumaiyakhatun27]

Google advertising for medical products and services is often restricted by law, so before launching a project in this niche, it is worth studying this issue in as much detail as possible. In addition to the obvious restrictions that can be found in Google's help , there is another feature: the rules on personalized advertising in Google Ads.

Their content boils down to the fact that user data is confidential. That is, data about health, illness, and disability is personal information of each user.

For us, this means we can't use this information for advertising purposes, lest people uk rcs data think their rights are being violated and that someone is watching them, listening in, and knowing everything about their problems. That's why ads for medical services often get the "Allowed with restrictions" status, meaning they can't be targeted to broad or remarketing audiences.

If we talk about search advertising, then it's a bit simpler. The rules are not so strict, because ads are shown if the user himself searches for information on the Internet. Therefore, we recommend focusing on search.