Privacy Communication: Protecting User Data as Part of Company Marketing

[sumaiyakhatun27]

Three years ago in May, we woke up to endless "Hello! We've updated our privacy policy..." in our inbox. Now we regularly wake up to news about another website being hacked, or to pop-ups in our browser about a leaked email password. Every blog, Telegram channel, or news feed reminds us that data is in danger: it's being hunted, it's become a valuable resource, and it requires careful handling.

Moreover: over the years of development of the Internet business, there has been so much data, and the need for it is so high, that it is incredibly difficult to refuse the processing of personal information.

And while some consequences of such a decision are easy to predict (for example, vietnam rcs data increased costs for creating offline stores and courier delivery with verification of the identity of the sender and recipient), many remain unknown even to users who fight for anonymity on the Internet (deterioration of the service due to the loss of instant feedback and analytics, lack of personalization, limited ability of technical support to investigate events).

To make matters worse, privacy has long since moved from being a recommendation of the online privacy movement to a legislative effort. The EU has adopted GDPR, Brazil has adopted LGPD, California has adopted CCPA, and even the country where you are (most likely) now has updated privacy laws. This ties the hands of the inexperienced marketer, but it also opens up a whole new set of opportunities for creative collaboration with a compliance specialist.

So, what will a lawyer remind you of every time the topic of personal data protection comes up?