Keeping the integrity of that data set Our reports ride on a lot

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It usually comes down to revenue. To really identify whether the work you're carrying out is making an impact on a company’s bottom line, then you may need to include that revenue data in some way. Doing this gives a much fuller picture of how effective your marketing is, and keeps you accountable to the role that your marketing activity should be playing in the success of the business. 2. Reporting on the key goals Think about the big picture of the company.


What are the overall KPIs it's working with? How can the information provided in indonesia gambling data your report tie into those KPIs? Say, for example, your company has released a new line of sneakers. The overall goals of the new campaign are to have sold 20,000 units of this new stock by the end of the year. How can your SEO report include information that might help identify whether that launch has been successful?

By including references to wider company goals in your report, it will stay more relevant to a wider audience.


It also means there's a direct correlation to be drawn between the activity you're carrying out and the success of the business. This might mean that your report structure needs to change seasonally as the goals of the company change.


You may have a page of your report dedicated to data that tracks the success of the sneaker launch until the end of the year. As a new product line launches and the focus of the company changes, so may the focus of that page of the report.


3. of trust that the data we’re using is… actually right.


Consider: Who has access to your Google Analytics data? Your Search Console account? Who can add filters, delete views, change custom groupings, delete properties? It’s really important to lock down who has the ability to make changes to your data that could drastically affect its reliability. It’s even more important to build processes that will reduce the risk of it happening.