Google has been making the switch to "mobile-first" indexing for several years now. To put it simply, this means that mobile pages are increasingly coming to the fore. So far, only mobile-friendly websites have been crawled with the mobile Googlebot. From March 2021, however, this will become the standard for all pages. The mobile Googlebot looks at pages through the eyes of an imaginary smartphone user. The basis is the screen width of an average smartphone. Previously, the width of a desktop screen was the general benchmark. From March 2021 onwards, only mobile viewing will be used. If your website is not mobile-friendly by then, it will probably still be findable in Google searches, but will probably no longer be in top positions. What can you do in this case? One option is to make two versions of your website available: one for mobile devices and one for desktop computers. However, the best way to design a website is responsive design.
In this case, there is only one version of the website. This automatically adapts to the width of the screen or browser window. This reduces maintenance effort and ensures that it can be viewed and operated equally well on smartphones, tablets and desktop PCs. If your website still has a rigid desktop layout, you should act now. The existing layout rcs data hong kong can often be adapted later without having to recreate the entire website. It is important to note that "mobile-first" does not mean "mobile-only". The desktop continues to play an important role - for example in offices or at home desks. It has received a new boost, especially in times of Corona. From a design perspective, notebooks are also often assigned to the desktop segment. It is therefore essential that websites continue to look good on desktop screens.
How is the user-friendliness?
The user-friendliness of a website will definitely be the focus in 2021. As Google announced some time ago, additional ranking factors will be added next year, taking into account, among other things, the loading time and the stability of the content. Many of you are probably familiar with the phenomenon: you are reading an article and suddenly the page jumps up or down a bit. This is triggered when images are loaded after the page has loaded and they require more space. As soon as an image is loaded, the web browser usually reserves the necessary space in the page layout so that the layout is fixed from that moment on.
However, if images are only started loading later, the page position in the user's browser jumps back and forth. It is even recommended to load certain images later because this shortens the loading time (this is called "lazy load"). However, it should then be implemented correctly. If the user scrolls down, starts reading and the images above only start loading afterwards, the page starts jumping back and forth and the user is at a disadvantage. This phenomenon is likely to have a negative impact on a page's rankings in the future. Therefore, make sure that your pages are displayed in a stable manner.