What are Leads in marketing and how to work with them?

[bitheerani319]

There is a concept that is often repeated in marketing and is very easy to confuse. The concept of Leads. In this article we are going to talk about what leads are in marketing and how you can use them to your advantage.

In this article we will see:

What are Leads in marketing?
Leads are NOT prospects
Types of Leads
Cold leads
Hot leads
Practical application
What are Leads in marketing?
What are leads?

A lead is a trail of people who have taken action rcs data greece relation to your brand. Other blogs will tell you that a lead is someone who has filled out a contact form. Please, don't just take that for granted and keep reading.

Leads are used to find out what stage potential prospects are in. It's not just a matter of filling out a form. The most common case (and this year) is that someone has interacted with a post on our Facebook page.


If I generate viral content on my Facebook, people interact and then I can use that to generate custom audiences and serve paid ads to those leads who interacted with my content.

The objective is to make the leads go through a path that we must have already designed previously (or else the typical purchase decision process )

Leads are NOT prospects
This is a very important point. Let's imagine that I have a club and I have data on 500 people who might come to my place this Saturday. In other words, I have 500 leads. But do I have 500 prospects?

Religious people are not going to be my target audience, nor are those under 18, nor those under 21 (typical of a nightclub). Not all leads are prospects.