For instance let’s say I’ve determined that I want something

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For this part, you’ll likely need to work with a graphic designer. When working with graphic designers, we find it’s best to be as specific as possible when it comes to what the graphic should look like. That way, they don’t have to do any of the analysis themselves and can more quickly create what you’re looking for. If you don’t have a graphic designer on staff, you might consider trying to find a reliable freelancer on sites such as Upwork.


Next, you’ll need to create copy. This copy should explain the research method, pakistan gambling data how the data was collected, and provide further explanations of each graphic included on the page. This doesn’t need to be a huge long-form blog post, but an introduction, 1-2 paragraphs of copy for each graphic, and a conclusion should suffice. After the graphics are created and the copy is written, you’ll need to find a place for your campaign to live. We generally recommend adding this to your site’s blog as it’s the most natural place for informational content.


3. Build an outreach list After publishing your campaign, you’re then ready to start the pitching process by finding relevant journalists to pitch to. The easiest way to do this is to use some type of media database. For journalist research, we rely heavily on Cision. Their powerful search functionality allows you to search for journalists and outlets across a lot of different categories such as name, subject, location, keyword and many more. Building an outreach list in Cision.


to be covered on Forbes.com. Using Cision, I can select “Outlet Name” and then search for Forbes.com. From there, I’ll get a big list of journalists that write for Forbes. Searching for journalists who write for Forbes on Cision. When clicking on each one, you can find contact information for each journalist along with a biography that can be useful in determining if they would be a good fit to cover your campaign: Contact information for journalists on Cision.