Media coverage and attention were the main objectives of a press release until very recently. How have they changed with the emergence of digital marketing?
Press releases are now understood as news updates aimed at customers and potential audiences, not just the media. Potential customers now feel part of the information process.
Users have changed the way they consume news, just as journalists and other content creators found in companies have had to adapt and change direction in order not to be left behind in the communication process.
To get new potential clients, Inbound Marketing is committed to czech-republic phone number data creating valuable content that attracts potential clients who become real clients. And this same trend has caused a change in functionality: the press release in Inbound Marketing is understood as 'the content': users go to the Internet to look for information about the products or services they need and a press release, correctly structured, written and optimized, can be the tool that helps them find you.
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Reasons to send a press release
PR Newswire explains in these 10 points the reasons for sending a press release:
Getting discovered: gaining attention from publishing, online, radio and TV media.
Authority: Demonstrate your company's philosophy and values to your followers.
Discovery: Getting your messages found by sharing them on a large distribution network.
Placement: Sharing your content on high-traffic websites and niche sites.
Target: Reach a lot of readers – or identify the niches that are most interested in your story.
Multimedia: enrich your story and increase views with photos, videos and infographics.
Social: Tweet directly from your content to drive awareness and traffic.
Mobile: Make your story accessible on every platform your audience uses.
Skill: Establish your company and your managers as experts in the sector.
Archiving: Keeping an official record of your company's events and activities.