Useful tips for writing a commercial proposal for a blogger

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Let's look at a few more rules that it is advisable to follow when sending a blogger a letter with a commercial offer. It should be remembered that the influencer's advertising manager often deals with issues of cooperation with companies. Bloggers, especially large ones, simply do not have the time to do this themselves. Accordingly, the initial selection of advertisers is often carried out by an employee of the opinion leader.

Offer the blogger several options for working together . If possible and it does not contradict the idea of ​​the advertising campaign, let him choose from the range of products of the pharmaceuticals email list enterprise what he likes most.

You can try sending the product as a gift to the blogger you are interested in as a partner and hint that you would appreciate a review. Not all influencers will bother with this, considering how much they earn from advertising. However, if the person really likes your product, there is a good chance that they will want to talk about it themselves.

Useful tips for writing a commercial proposal for a blogger

There is no need to add a blogger as a friend from a commercial account . Often, influencers ban commercial accounts and mass followers so as not to spoil their engagement indicators.

It is not always worth demanding any specific actions from bloggers - many of them know their audience very well and understand how best to interact with it. That is, sometimes it is better to trust the LM and choose the advertising format offered by them in order to get a good result.

It is advisable to first arouse the influencer’s interest and only then move on to discussing the terms of cooperation.

Unfortunately, the blogger may not respond to your letter. Perhaps the offer did not interest him, or the advertising publication schedule is scheduled for several months in advance. Do not get upset, it is better to start looking for another candidate.

In general, collaboration with influencers is not a complicated science. It is important that the parties are truly interested in working together and respect each other's interests.


Approximate cost of advertising with bloggers
As already mentioned, beginning bloggers are often ready to work on a barter basis: the company provides them with its product in exchange for advertising. Large influencers, if they use this scheme, only use it when the company's product has a high cost corresponding to the fee for advertising publications.

Cost of advertising with bloggers

Commercial cooperation is the most common option, especially among bloggers with a large number of subscribers. The company simply pays the person the amount they have announced for advertising services. However, it is impossible to find out the price or get any official statistics on the cost of publications in domestic blogging in advance. Each influencer sets the price they consider necessary. It depends on many factors.

The main factors influencing the cost of advertising with bloggers
Number of subscribers . The more there are, the wider the reach. Accordingly, advertising will be more expensive.

Blogger's conceit . There are influencers who set the price tag for advertising much higher than the market average - this is how they evaluate their working time. You can contact two bloggers with similar content and statistical indicators and get completely different prices for services.

Engagement rate . We have already written that it should not be lower than 3 – this indicates that the audience is actively monitoring what is happening in the blog. The higher this rate, the better, but the price of advertising also depends on it.

Content . Each blogger has their own prices for publications of different formats. For example, posts may cost more than advertising in stories, and a full product review may cost more than a short post.

Production costs . PR may require additional investment from the blogger, which leads to an increase in the overall price tag for his services.

Duration and quantity of advertising . You can place one post, or you can make a whole series of publications of different formats. Also, when calculating the cost, it is necessary to take into account the exclusivity and requirements for advertising.

There are no exact prices for bloggers' services. Everything is very individual and primarily depends on the popularity of the account.

However, let's look at the average figures :

Small bloggers with up to 10,000 subscribers work on a barter basis or for very little money.

Accounts with 10,000–30,000 followers can place ads for $10–30.

Bloggers with 30,000 to 60,000 followers charge between $40 and $60 per post.

If the profile has 60,000 to 100,000 followers, the advertising price is between $60 and $100 per post.

Influencers with an audience of 100,000–130,000 charge between $100 and $250 per post.

Bloggers with more than 300,000 subscribers have advertising prices starting at $250.

These are very average figures and in reality you may encounter a completely different cost of services. In addition, you need to consider that the product itself sent for advertising also costs money.