Content recommendation based on what you've viewed

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In this approach, ads are shown to the user based on publications that he has recently seen. For example, after reading a certain article, you come across a text like this: "This information may interest you," and next to it are the names of other materials with the ability to click through. Such ads usually lead to another resource that paid for the display. For example, recommendations on YouTube or VKontakte.

This format usually does not veterinary email list contain advertising, and the user trusts the recommendations without being imposed by the content initiators. Otherwise, if the advice interferes with calmly reading posts, listening to audio or watching videos, then this is no longer native advertising.

Recommendations can be used offline. For example, at the end of the presentation, the presenter on a separate slide talks about the sites whose services he uses. Or a pre-prepared question is heard from the audience. A bad example of native: when the presenter singles out one of the sites separately. This approach can cause resistance from the audience due to imposition.

You can get creative with native display. Let's say a play by William Shakespeare is being performed in a theater: the main character is holding a cardboard skull model instead of a regular one. This could be used to advertise a studio that creates paper figures.

Publications from partners
This is content that tells only about your company or products. This can be a company history or a list of achievements. In such publications, people usually share their experience. Information about mistakes made is positively perceived by the audience. Despite the fact that such materials talk about specific brands, and people understand that this is advertising, the information is nevertheless useful and does not cause rejection.

Publications from partners

It is difficult to spoil such content if you do not directly impose the product. If all the material is aimed at showing the advantages of the company and products, and there is no focus on the interests and needs of the audience, then this is also bad native.

Hybrid version of the native
The variety of advertising tools allows you to improvise and create options that combine several methods. For example, you can use a publication on social networks and product placement at the same time. Native works well in live broadcasts on VKontakte, Instagram* and YouTube, you only need naturalness. People should not allow the thought that this is advertising.