Webinars have been a very effective tool in the content marketers’ arsenal for many years, and for good reason. They are an inexpensive and convenient way to attract potential customers — between 5% and 25% of webinar participants become customers of the company.
But even if you've chosen a hot topic, hired the perfect speaker, and purchased expensive filming equipment, it won't do any good if no one registers for your webinar.
To successfully promote your webinar, you'll need a well-thought-out strategy that informs your audience about the event and gives them a compelling reason to register. The foundation of this promotion strategy is the landing page . Here, you have a chance to engage visitors and convince them that registering for the webinar is worth it.
But not all webinar landing pages are created equal. Some achieve better results than others. This post will cover eight techniques that will help you turn your webinar landing page into a well-oiled machine for converting visitors into attendees.
1. Come up with an intriguing title
The headline is the central element of the landing page. Its importance is hard to overestimate, since, according to statistics, about 80% of visitors will read the text of the headline, while only 20% will get to the main text of the page.
So how do you come up with a headline that will interest pakistan phone number data your readers? Typically, it should highlight the specific benefit your audience will receive from watching the webinar. That is, the headline should speak to what the potential customer cares about (a problem, a need, an ambition) so that they feel motivated to read on. The headline is not the place to start discussing the features of your product or the nitty-gritty details of the webinar topic.
Example of a headline with a specific user “pain” - to create the perfect Instagram account
Example of a headline with a specific user “pain” - to create the perfect Instagram account
While there is no one-size-fits-all formula for writing a compelling headline, the following approaches often help grab the reader's attention:
Measurable results. Most people watching webinars are looking for practical advice that they can apply to their personal or professional lives. You can make your headline more compelling if you back it up with numbers. For example: “Learn how [webinar topic] can increase your revenue by [X]% over the next [X] months.”
Real-life examples. Sometimes a headline with impressive numbers can seem too good to be true. Alternatively, you can use real-life examples to convince your readers that the benefits you promise are real. For example: “Learn how [job/position] achieved [goal/objective] in [X] weeks.”
Urgency. One of the best ways to grab the reader’s attention is to use words in your headline that create a sense of urgency . People are generally afraid of missing out on something valuable ( FOMO effect ), and using this psychological feature can be an effective way to convince people to keep looking. For example: “Want to learn how to [solve a problem] in [X] easy steps? Sign up now before it’s too late!”