Lead Generation Examples - CoSchedule

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That’s where a library of relevant, quality examples of work created with your product comes in handy. By showing leads what is possible, you remove doubt—plus, it's social proof that can help seal the deal.

Example: Unbounce’s Library Of Landing Page Examples
Lead Generation Examples - Unbounce
Unbounce, a landing page builder and platform, offers a library of over 50 examples of real-life landing pages their customers built with the tool.

Visitors can filter them by categories like travel, real estate, finance, and eCommerce, and even by the type of CTA, like eBook download. Each example comes with a short description and a full-length screenshot once opened as its own page.

Why This Lead Generation Example Works:
Even when there’s a risk-free trial available, it can be tough to convert visitors smoothly. They often have questions and worries your website hasn’t specifically addressed. A library of examples like the one from Unbounce can answer those questions and nudge them towards a signup.

16. Education: Knowledgeable Leads Make the Best Customers
When your prospects, leads, and customers know why latvia telegram data things in your industry work the way they do, they’re equipped and empowered to take initiative. They get to use their knowledge to solve their problems, and that can include finding, trying, and using your product to do so.

You can sit back and wait for your potential customers to get educated on why problems need to be tackled a certain way—or you can educate them yourself.

Example: CoSchedule’s Actionable Marketing Institute
CoSchedule is a project and work management software for marketers. For its customers to be successful, they don’t just need to know how to manage marketing projects—they need to be well-versed in marketing strategies, planning processes, and various channels and formats.

Those are foundational to making marketing project management work, and marketing projects meaningful.