ow that you have an idea of how Instagram Stories work, we can dive a little deeper and look at some strategies and tactics for using them to help you grow your business. Let's start with the strategies!
Successful marketing starts with an effective strategy. And since Stories is a somewhat separate feature of the app, it is recommended to develop a separate strategy for it that will be implemented in parallel with the main Instagram marketing strategy.
Frequency of publications
It depends on your audience. How many posts a day or a week do they mind seeing from your company in their updates? If you’re not sure, try posting at different intervals, measuring the change in engagement each time. But keep in mind that you should post Stories more often than you would regular feed posts. Since Stories only last 24 hours, you’ll have a higher chance of being noticed if you post at least once a day.
Time of publication
Again, your audience will tell you the most effective time to post uk phone number data Stories. By posting Stories at times when the majority of your audience is active on the platform, you can ensure that your Stories appear at the top of the feed and attract attention. Instagram users are typically most active during lunchtime (11am to 1pm) and evenings (5pm to 7pm), so if you don’t know what time will work best for you, you can stick to these times.
What to publish
If you’re using Instagram Stories to promote your business, it’s important that your posts look professional. But that doesn’t mean you can’t post something funny and amusing every now and then. It’s a social network, after all. People are there to interact with users and businesses that are interesting and fun to be around. Here are some ideas for your future posts:
Publish behind-the-scenes content. Give people a glimpse behind the scenes of how your company works. For example, you can show what your office looks like on a typical day, how your employees spend their lunch, what your team is currently working on;
Special announcements. Your followers would love to know what’s going on at your company. Why not use this to your advantage? Announce your new partnership or product using Stories. Your followers will love it.
Limited-time offers. Stories are the perfect format for publishing such offers, as they are also limited in time. Reward your followers for their activity with discount coupons or free product samples.
As a final note on strategy, it’s worth adding that Stories are a real-time medium. So it’s okay if your Stories don’t look as polished as your main Instagram feed posts. While sloppy work is undesirable, your fans will appreciate seeing the true character of your brand, its authenticity: not wanting to polish every aspect of the story you post builds trust.