To draw the right conclusions from the numbers recorded by statistics, you need to understand why people leave your site in the first place.
How to do it:
Study the queries that bring you traffic.
Compare metrics across different landing pages, across the entire site, across different traffic channels.
Identify the most problematic pages and sections.
Analyze user behavior.
If the bounce rate is high, look croatia email list at how long visitors stay on the site and whether there are conversions. If the number of conversions is low, additionally check:
are the pages relevant to the queries;
do they contain useful content and elements that encourage targeted actions;
Is the site user-friendly?
It is necessary to collect all the traffic reports and understand the situation as a whole. As a rule, many failures on the site are caused by the fact that the promotion tactics were chosen incorrectly for one or another channel or that the content of the pages does not meet the client's requests. Other problems are also possible: lack of clear navigation, unsuccessful design, slow loading of images.
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Here are typical mistakes that increase the bounce rate:
The site takes a long time to load, and people are in a hurry and cannot afford to wait longer than three seconds.
The advertising messages in contextual advertising ads do not correspond to the content of the pages, and potential customers find completely different information than what they were promised in the advertisement.
The site is displayed incorrectly in some browsers (most often in Internet Explorer) or on mobile devices: horizontal scrolling appears, scripts do not work, the text is too small and difficult to read. Because of these shortcomings, you get less mobile traffic and conversions than you could.
Too many modal windows, banners, widgets. A site stuffed with pop-ups, flash banners and flashing graphics does not inspire confidence - such web resources only irritate. In addition, all these "decorations" slow down the loading of pages and you just don't want to linger on the site.
The design is too confusing and difficult to perceive: garishly bright backgrounds, unreadable fonts or tiny sizes, unclear elements.
Poorly thought-out functionality and bugs: navigation is not intuitive, buttons do not work, etc. This negatively affects the duration of the session.
There is no call to action, and customers simply do not understand what they need to do. Clear, noticeable CTAs must be present on the site: buttons “Register”, “Order a call”, “Buy”, “Subscribe”, “Add to cart”.
Illiterate texts with spelling and punctuation errors, typos, distortion of information. To reduce refusals on the site, do not be lazy to proofread all the content (or hire a proofreader for this).
Of course, these are not all the possible reasons for failures on the site. The user is sensitive, and he may not like some aspects that are not an error at first glance. In any case, start refining the resource with this checklist.