Creating an effective strategy in the mobile space should be based on five key elements: knowledge of the target audience, performance evaluation parameters, key competitors, adaptation, and advertising channels.
Identify the needs and values of the target audience
To begin with, it is important to determine who your audience is, what their core values and basic needs are. Based on this, you will be able to understand what people are guided by when choosing products and services.
Brands face the problem dominican republic email list of misunderstanding. Their vision of the advantages and benefits of a product may differ from the actual opinion of buyers. For example, a mobile operator updated its official website and made the registration process in the personal account faster. Of course, the company notes this as an important achievement. However, the target audience will not put this fact first when choosing mobile communications. They focus on other details.
Marketers often make a mistake that can cost them new customers. People want to solve a problem, so they look for a signal in the advertising headlines of campaigns. Don't throw around empty phrases and calls - make a profitable offer.
Bad option A good option
New convenient tariff for everyone
New convenient tariff for everyone: we save gigabytes of Internet for the next month
Tired of boring tariffs? Come see us!
Tired of boring tariffs? We offer 150 GB for 250 rubles
When choosing a new dental clinic, many people focus on a convenient location. To capture the maximum number of the target audience, it is worth setting up the display of advertisements by geolocation. Then the chances that the search for a clinic will lead the client to you will increase dramatically. Mobile advertising allows you to track a person's movements, which expands the possibilities of targeting.
Select KPI parameters
Each action should have a criterion by which its effectiveness is determined. Any subtask serves to achieve the main goal. For example, wouldn't it be more convenient for a user to make a call or write to an employee in WhatsApp, rather than submit an application on the website?
Analyze who has what selection criteria
Here it is important to evaluate all possible parameters: brand reputation, its positioning in the market, mobile adaptation, usability, individuality, frequency of displaying advertisements.
Let's compare how the analysis of competing delivery services is carried out:
We are only interested in direct competitors who offer delivery services in similar areas. If the criteria are different, the company is not interesting to us.
We will find out what shortcomings the selected services have. Due to this, we will be able to take part of the audience.
We define unique advantages that competitors do not have. They should be selected taking into account their importance for the target audience.
As a result, we create a strategy that separates the company from many competitors. At the same time, the mission, values and resource capabilities of the brand are observed.
5 Rules for Creating Quality Mobile Advertising.