I chose to attach these images because they tell a story with a happy ending: the customer, who landed on our website through organic search and turned into a lead after downloading some resources, continued to interact with our content and emails. The message is clear: the content strategy was well thought out.
Since each campaign must be calibrated and oriented for each buyer persona, what you should do is associate incoming leads with a buyer persona – HubSpot allows you to do this – and peek at the customer profile in search of more key features of paytm data and useful information to refine your strategy.
I know, it may seem like a boring job, I realize that, but think about it: how can you know your customers from your office or your desk? There is only one way: by diving into analytics.
Arm yourself with a notebook and get started: from today you are a profiler! Cool, right?
Discover them with SEMrush Audience Overlap
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And you? How do you fine-tune your campaigns?
What are your target audience's interests?
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